Baker neighborhood fashion boutique Fancy Tiger Clothing will drop the fancy and the tiger from its name next month when it rebrands as FM. The name change will be accompanied by the addition of a permanent DJ booth, more house-made clothing and expanded services in the shop at 55 Broadway in Denver.
Officially taking effect March 15, the rebranding was announced in a news release Thursday from Fancy Tiger founder Matthew Brown.
In the release, Brown said more “elevated” clothing lines not part of the Fancy Tiger mix will be available at FM, as well as a broader selection of house-made items. The store will “continue to carry the more affordable brands that built Fancy Tiger’s reputation as an accessible boutique,” the release vowed.
FM will also offer on-site hemming and complimentary home delivery of hemmed items. The store will also produce a bi-monthly map of Denver’s retail landscape tailored toward foodies and independent retail devotees.
“We want to change people’s expectations about what a retail store can be to a city,” Brown said in the release.
The birth of FM will be commemorated with an in-store party starting at 6 p.m. on March 15. An after-party is to follow at Syntax Physic Opera, 554 S. Broadway.
Fancy Tiger was founded in 2006. Its separately owned neighbor, Fancy Tiger Crafts, will not be impacted by the change, Brown said.